Director and Senior Analyst - End User, Channel, and OEM Research
Cheryl oversees the End User Research practice for IT Brand Pulse. She and her team conduct IT Brand Leader Surveys, Technical Product Surveys, Customer Satisfaction Surveys, Focus Groups and custom research. Cheryl has spent nearly 20 years in sales/marketing, and is a former reporter and sportswriter for the Los Angeles Times.
Cheryl Parker
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Director, IT Brand Pulse Labs
Rahul Shah has over 20 years of experience in senior engineering and product management positions with semiconductor, storage networking and IP networking manufacturers including QLogic and Lantronics. At IT Brand Pulse, Rahul is responsible for managing the delivery of technical services ranging from hands-on testing to product launch collateral.
Rahul Shah

Database Analyst
Kristy is an analyst on IT Brand Pulse's database team. Prior to joining IT Brand Pulse, she was a database analyst at Masimo Corporation, a medical devices company. There she was responsible for the reporting system for the Masimo field teams and was part of a conversion team responsible for moving to a new on-line database. Her past experience includes team management and supporting a large service team for a document management firm.
Kristy Spowart

Database Analyst
William is an analyst in the database practice of IT Brand Pulse, compiling product databases, end user and VAR databases, and other related projects. William is an expert at building and maintaining databases for top vendors and assists product, sales, and marketing managers in turning disparate product or customer data into powerful competitive weapons.
William Bradford

Web Designer
Tami is a cutting-edge web developer who delivers websites to IT Brand Pulse customers looking to create a competitive advantage for their business. Tami specializes in Joomla, the powerful yet cost-effective web environment. Past high-tech clients include Microsoft, Huawei Symantec and OpenSSD.
Tami Whiteside

Kress Design Group
Striking ideas. World-class design. Strategic insight.  The Kress Design Group started in 1982 with a burning desire to enhance the brands of the world's best technology companies. Twenty-eight years later the flame still burns hot. Mr. Kress advises IT Brand Pulse and its clients on brand development.
Lar Kress
Kress Design Group

Whitewater Marketing
Brian specializes in creating communications that sell. From nascent startups to established technology leaders such as HP and QLogic to top consumer accounts like Coca-Cola and Nestle, he has helped clients worldwide drive measurable results. Brian has been a speaker at conferences for the American Advertising Federation on closed-loop marketing and PROMO Magazine regarding account-specific promotion. Brian advises IT Brand Pulse and its clients on high-impact corporate and product identity, advertising, promotions and communications.
Brian Lundquist
Whitewater Marketing